What's in a name?

[sinkwriter]

Hi, everyone!

I'm in the middle of searching for an apartment (not much available out there right now!) and revamping my portfolio website to focus on getting clients rather than on being a student looking for a job.

Here's my question:

Right now my website is very simply "Sherry Sink Web Design."

As a "company" name, that feels very beige wall to me. Should I come up with a creative business name instead of using my own name? Something that I can turn into a fun logo (or at least something that doesn't have the seemingly negative word "sink" in it, LOL)?

What makes you stand up and pay attention when looking for a business (whether it's looking for a plumber, or an apartment complex, or a clothing store, or any other need)? Does the name stick with you if it's something clever? Or does that matter to you in the long run?

I'm not sure I'm asking the right questions, but I'm hoping to stir up some discussion.

What do you think? I'd love to hear. Thanks!